An Empirical Study on Continuous Usage Intention towards Mobile Social Network Game

An empirical study on mobile phone usage

One of the major scientific undertakings over the past few years has been exploring the interaction between humans and machines in mobile environments. We have smart devices with high computational power. Some devices are also aware of context. For example, some mobile devices have built in GPS, light sensor and other detection devices like [1]. In this work, we will examine how mobile device c...

Why do I Invite Friends to Join: an Empirical Study of Mobile Social Network Game

With the prevalence of mobile devices and access to social networks, an increasing number of people are playing mobile social network games. This type of game differs from traditional online games with new capabilities of convenient mobile use and access to social networks. Despite the popularity of mobile social network games, there are limited studies in this field. Particularly, there is a l...

An Empirical Study on Continuance Using Intention of Mobile Social Apps

User’s continuance intention is vital to the future of mobile social apps (i.e. applications) with rapid development and intensive competitions among their providers. We draw on the theory of flow experience and switching cost to build an integrated model to explain factors influencing users’ continuance using intention. Our model is tested by survey and Structural Equation Model (SEM) in the m...

An Empirical Study of Collective Continuance Intention on Virtual Community Page of Social Network Site

Web 2.0 sociable technologies (such as social network sites, SNS) create new online interpersonal collaboration and communication. Particularly, given the proliferation of virtual community page (VCP, ex. Facebook fan page and group) participation, the sustainability of VCP has been recognized as a critical issue. While existing studies have started to address this issue through classical indiv...

Poster: Towards Continuous Authentication Based On Mobile Messaging App Usage